Contradicting Copy Advertising can contradict itself. The most common of advertising gone wrong is unfortunate ad placement, seen all over the web and traditional media. However, every now and then an ad's copy can betray its intent.

This ad, featured on a Subway, basically asks passengers not to litter. However, the 'fine print' says "thank you for contributing," as subway litter is recycled. If anything, that little tidbit encourages the litter. Whereas trash in the can generally ends up in a landfill, trash on the ground goes green. Which one do you want?

Labels: Contradiction, Copy, NYC, Subway, Whoops

  ¶ 5:43 AM 1 Comments

  Media Bloopers There are a lot of things to look out for when buying media. You have to make sure the environment in which you are placing your message is conducive to positive feelings about the brand. In other words, you don't want to send mixed messages. Here are some examples of when the vendors and the buyers got it wrong (via CollegeHumor and CollegeCandy):

Labels: Comedy, Whoops

  ¶ 11:04 AM 0 Comments