Advertising on ChatRoulette ChatRoulette, the new procrastination destination of the web, has been exploding in popularity since its launch in November 2009 and subsequent features on Good Morning America, New York Times, and Daily Show. In short, upon logging onto ChatRoulette.com, you are automatically paired with a random videochat partner with the ability to move on at any time. This often leads to random, wacky, lude, disturbing, and funny encounters, as well as presenting a challenge of maintaining interesting conversation with a stranger.

Here, Fancy Feast took advantage of the captivated audience (thousands of chatters at any given time) with some product placement [via]:


Warning: IF you have not yet tried CR, just know that it can be a jolting, scarring experience. Not recommended for the young or faint-hearted. Also, my friend once got the Jonas Brothers.

Labels: Advertising, Cat Food, Chat, Comedy, Emerging Media, Fancy Feast, New Media, Video

  ¶ 9:41 AM 0 Comments

  Their Whole is Greater Than the Sum of Their Parts OMD, Pepsi and CBS will pioneer the convergence of Video and Print on Sept. 18th, as they team team up to place a video in Entertainment Weekly magazine.

"As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS's Monday-night comedies on Sept. 21.

The intriguing promotion serves to illustrate how TV networks and advertisers are experimenting with new technologies to get their messages out to consumers." - AdAge

As an attempt to save print from an untimely death while correspondingly creating something new and buzzworthy, this is very impressive. Kind of reminds me of Esquire's E-Ink Cover (9/08).

....it also reminds me of Harry Potter.

Labels: New Media, OMD, Print, Video

  ¶ 3:58 PM 0 Comments