Big Adventures
Friday, January 8, 2010
  Contradicting Copy
Advertising can contradict itself. The most common of advertising gone wrong is unfortunate ad placement, seen all over the web and traditional media. However, every now and then an ad's copy can betray its intent.

This ad, featured on a Subway, basically asks passengers not to litter. However, the 'fine print' says "thank you for contributing," as subway litter is recycled. If anything, that little tidbit encourages the litter. Whereas trash in the can generally ends up in a landfill, trash on the ground goes green. Which one do you want?

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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