Advertising can contradict itself. The most common of advertising gone wrong is unfortunate ad placement, seen all over the web
and traditional media
. However, every now and then an ad's copy can betray its intent.
This ad, featured on a Subway, basically asks passengers not to litter. However, the 'fine print' says "thank you for contributing," as subway litter is recycled
. If anything, that little tidbit encourages the litter. Whereas trash in the can generally ends up in a landfill, trash on the ground goes green. Which one do you want?
Labels: Contradiction, Copy, NYC, Subway, Whoops