The Danger of Celebrity Endorsements Recently, Serena Williams got in trouble for an outburst during the US Open, in which she threatened a judge. Word on the blogosphere was that this put her in an unfortunate position, possibly costing her some money in withdrawn celebrity endorsements.

While sports-related products may be weary, Tampax saw her anger as an opportunity:


Looks like she fared better than Michael Phelps, who recently got picked up again after being dropped for the whole pot-smoking fiasco. Apparently, as far as public image goes, being angry is better than being lazy.

Labels: Celebrity Endorsements, Controversy, Outburst, Serena Williams

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