Big Adventures
Thursday, January 14, 2010
Multitasking
As previously noted, traditional media is trying to come up with innovative ways to slow and prevent its impending demise. This particular example is a nontraditional ad placement scanned from USA Today (via copyranter). Aflac's duck is silhouetted in the Stocks page , with a call to action on the bottom. The featured microsite features quasi-deceptive questions about health insurance, proving that "you don't know quack."
It's certainly a genius idea, though I'm not sure if too many people still check stock quotes in the paper. This also strikes me because it comes right after Aflac put its account in review, and is looking for a new agency. Why make such a bold move and fire your agency when you have such big nontraditional on the horizon?
It's certainly a genius idea, though I'm not sure if too many people still check stock quotes in the paper. This also strikes me because it comes right after Aflac put its account in review, and is looking for a new agency. Why make such a bold move and fire your agency when you have such big nontraditional on the horizon?Labels: Aflac, Newspaper, Nontraditional Media
¶ 9:31 AM 0 Comments
Monday, January 4, 2010
Brands Take On the Hollywood Walk of Fame
The Hollywood Walk of Fame, which is filled with starred tiles honoring celebrities for their show biz contribution, is opening the floor to sponsorship. Brands such as L'Oreal and Absolut Vodka have already purchased the iconic starred tiles for $1 Mil, with copy that reads "Friends of the Walk of Fame."
I find it odd that this museum, sponsored by the Chamber of Commerce, a Government Agency, is accepting money from outside advertisers. Although this is a genius, innovative media placement idea, it seems to be a slipper slope. If the Government can accept advertising from brands here, does this take away or effect their ability to make policy? What would stop them to opening other doors to sponsorship of other agencies?
Labels: Government, Hollywood, Nontraditional Media
¶ 8:58 PM 0 Comments
