Big Adventures
Wednesday, February 3, 2010
  The Law in Times Square
The FBI has partnered with Clear Channel Outdoor, an outdoor media vendor, to launch an electronic billboard in Times Square to publicize their Most Wanted. This billboard is one of 1,500 billboards in 40 states. Since 2007, the FBI has used billboards to catch criminals and solve ~30 criminals as a result of these publicity efforts.

Since OOH / traditional media is on the decline, donating Billboard space makes sense... but what I don't understand is why they gave up such valuable real estate. Times Square placements go for a a pretty hefty sum, and the intended audience is generally tourists. Is it worth it to give this highly valuable placement to an ephemeral audience, who will barely be in the city long enough to catch / spot these criminals? Or would it be more efficient to donate a spot in a more residential neighborhood?

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Monday, November 2, 2009
  Fruits of My Labor ... Sorda
While interning at Mindshare New York this past summer, I worked on several accounts including Lufthansa and Wisk. Even though I left in August, I still feel very much connected to my team when I see the plans we worked on come to fruition and hit the blogosphere.

I'd like to say I had a direct hand in these two campaigns:

Lufthansa-My Sky Status:


Wisk-Scrub Your Facebook Photos:
Both of these are ingenious uses of social media and relevant brand integration, and have gathered a lot of press coverage in the blogosphere. Way to go Mindshare (and specifically, my team on floor 2).

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Friday, July 31, 2009
  Is Someone Missing an Intern?
I knew of a guy who, while pledging a frat, woke up in Mexico with nothing but boxers and a quarter.

I think this may be an example of fraternity hazing, grown-up edition:

Taken earlier this morning on Wall Street. Via.

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Friday, July 24, 2009
  15 Minutes-Take 1
So, I went to CollegeHumor Live last month. Jake called me up on stage for Amir and Sam and to serenade me. Pinnacle of my summer? Probably.

See more funny videos and funny pictures at CollegeHumor.

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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