Advertising on ChatRouletteChatRoulette, the new procrastination destination of the web, has been exploding in popularity since its launch in November 2009 and subsequent features on Good Morning America, New York Times, and Daily Show. In short, upon logging onto ChatRoulette.com, you are automatically paired with a random videochat partner with the ability to move on at any time. This often leads to random, wacky, lude, disturbing, and funny encounters, as well as presenting a challenge of maintaining interesting conversation with a stranger.
Here, Fancy Feast took advantage of the captivated audience (thousands of chatters at any given time) with some product placement [via]:
Warning: IF you have not yet tried CR, just know that it can be a jolting, scarring experience. Not recommended for the young or faint-hearted. Also, my friend once got the Jonas Brothers.
Along with milk cartons, Chinese Food Takeout containers have been making a comeback as a place to stick a message (via) Apparently, Cingular utilized Chinese takeout boxes in 2002 (via):
Now, do the advertisements on the boxes offset the cost of delivery at all?
"To draw attention to climate change, the World Wildlife Federation had Brazillian artist Nele Azevedo set up 1000 ice sculptures on the steps of the Berlin Concert Hall. [Image via Getty]" - Gawker
This concept is great, but Brazil is hot - I can only imagine how long those little men were around. In terms of effectiveness, if anything, the word of mouth is the real media placement here, as opposed to the hundred of icemen situated on these steps.
Since, there have been a few parodies, as this phenomenon made its rounds in pop culture.
As of late, the advertising industry has decided that milk cartons, once again, are an effective way to reach its consumers, and have consequently decided to use it as a paid media vehicle.
Here, the music group Plain White T's is featured on milk cartons in a cooperative campaign promoting both milk and the band. These milk cartons in particular are being distributed to schoolchildren during lunchtime.
Wonder what the FDA would have to say about all this...
Their Whole is Greater Than the Sum of Their PartsOMD, Pepsi and CBS will pioneer the convergence of Video and Print on Sept. 18th, as they team team up to place a video in Entertainment Weekly magazine.
"As part of a unique marketing partnership, PepsiCo will join with CBS to promote its Pepsi Max diet cola for men in the print ads and sponsor the fall debut of CBS's Monday-night comedies on Sept. 21.
The intriguing promotion serves to illustrate how TV networks and advertisers are experimenting with new technologies to get their messages out to consumers." - AdAge
As an attempt to save print from an untimely death while correspondingly creating something new and buzzworthy, this is very impressive. Kind of reminds me of Esquire's E-Ink Cover (9/08).
It has been said that "media is the new creative." To clarify, the idea is that in this age of hyper-audience fragmentation, the "who" you're speaking to is now as important as the "what" that's being said. -Media Post
Upon entering UT's advertising program, I (along with many, many others) had the great "creative dream." Upon entering Maria Rivera's ADV 325 class, I knew I was clearly destined to become the genius behind world-renown ads. Long story short, the copy of Photoshop I bought that semester (SP 07) is still sitting in its plastic on my desk.
So, I'm not going to be spending endless hours racking my brain for catchy phrases, or cursing the blur tool on CS4. It's true. However, the truth is, Media is where the real creative comes to play. Media strategies and vehicle choices truly shape the entire campaign as well as the creative messaging.