Big Adventures
Wednesday, February 10, 2010
  Ice Cream and Behavioral Targeting
Israeli food giant Tnuva targeted their new chocolate dessert to only the recently single. By signing a deal with JDate, its ads are only showed to those returning to their accounts after an absence of several days. The idea was that people who logged into their profiles after time away had presumably been dating, but the relationship had since ended.

I wonder how many of my friends were served this ad [via].

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Tuesday, July 14, 2009
  Yalla Chevreh, Ballagan!

"Produced by McCann Erickson, it has divided the nation as some are horrified by the use of the Separation Barrier as a prop in a light-hearted cell phone company commercial, while others see it as a harmless and humorous riff on an otherwise difficult issue – something Israelis are particularly well known for. Me? I think it’s cute but I am sure someone is going to jump down my throat and call me heartless. Or something."
The ad ends with, "What do we all want in the end? To have a little bit of fun..."

It's very telling of the Israeli / Sabra condition. Even though uncertainty and danger hail from all directions, suck it up, and make the best of it.

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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