Flash Mobs - A Different Kind of OOH "Flash mobs," originally from a New York based group called Improv Everywhere, have become an emerging media tool. They are useful because they are unexpected, grab attention, are generally funny, and if they are good enough, become internet sensations and memes. Check out some brands who have recently capitalized on Flash Mob energy:

Labels: Flash Mob, Guerilla, Improv, OOH

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