Big Adventures
Wednesday, February 10, 2010
  Ice Cream and Behavioral Targeting
Israeli food giant Tnuva targeted their new chocolate dessert to only the recently single. By signing a deal with JDate, its ads are only showed to those returning to their accounts after an absence of several days. The idea was that people who logged into their profiles after time away had presumably been dating, but the relationship had since ended.




I wonder how many of my friends were served this ad [via].

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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