Big Adventures
Tuesday, January 19, 2010
  College Kids and Happiness
A lot of times, advertisers will try to execute guerrilla ad campaigns that don't necessarily align with the brand messaging. Coke, however, recently pulled off a truly integrated and relevant stunt.

Keeping with the theme of Coke's "The Happiness Factory" spot, agency Definition 6 installed a special vending machine on a college campus, basically acting as a "Happiness Factory" in and of itself.


Skip to 1:02, at which point the Coke executives grin widely and declare this a "success." [Via]

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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