Google Search Stories - Washington Heights
The fact that Google created a TV commercial is huge. The fact that it aired during the Superbowl? How much more so. To me, though, the best part about Google's Search Stories (and specifically, "Parisian Love,") is how easy it is to spoof them. Here's one I made about Washington Heights:
(Story of a girl who moves to Washington Heights, as told through her Search Queries)
Google is going to start selling billboard ad space in its street views portion of Google Maps.
I'm curious... since Google typically specializes in animated internet ads, will the ads on the billboards be static to imitate real life? Or animated, as a continuation of the physical to digital transition/balance? [via PC World]
Lately, I've noticed that major digital media personalities and brands have started to migrate to traditional media. CollegeHumor went from digital content to two tv shows (1&2), Yelp distributes stickers to relevant businesses, etc. Therefore, it's no surprise that Google, in an attempt to (1) take over the world, and (2) gain more audience (to gain more advertisers), has leaked its digital personality into traditional media, with an integrated, cross-platform twist:
Google's Favorite Places is a hybrid of traditional (stickers) and digital (mobile + QR codes), which brings a whole new aspect to the game (and reminds me of this shirt). Expect to see more migrations and hybrids from advertisers thirsty for audience and innovation.
One of digital media's biggest keypoints is the aggregation and distribution of content. Until recently, in order to get information online, users had to go to specific websites and browse around for new information.
Even though I've only been utilizing this feature for about 4 months, I am a huge advocate of RSS feeds. Basically, it saves you time, energy and patience by bringing web updates to you.
*At 3:20, the narrator says, "It's addictive, so be careful."
I'll say... My Google Reader subscribes to 68 different feeds... (and that's after narrowing it down).
"Now, in just a few simple steps, you can begin displaying ads that are relevant to the topics you’re discussing — in an unobtrusive screen above your head.
Anyone taking part in the conversation can hit the ad with their hand to immediately take advantage of the product or service being offered. With our new Teleportation Technology(TM), you’ll be transported directly to the site where the service is available, or have the product appear instantaneously in your hands.
How do I add Google ads to my conversations? Once you sign up, we’ll send you an adjustable screen and special AdSense headgear to attach it."
Truth is, though, a concept like this may not be that far off. Advertisers have already found a way to sponsor graudation speeches. Advertising in conversations doesn't seem so foreign, huh?