Big Adventures
Wednesday, March 3, 2010
  Google Search Stories - Washington Heights
The fact that Google created a TV commercial is huge. The fact that it aired during the Superbowl? How much more so. To me, though, the best part about Google's Search Stories (and specifically, "Parisian Love,") is how easy it is to spoof them. Here's one I made about Washington Heights:

(Story of a girl who moves to Washington Heights, as told through her Search Queries)

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Monday, February 15, 2010
  Google Billboards
Google is going to start selling billboard ad space in its street views portion of Google Maps.

I'm curious... since Google typically specializes in animated internet ads, will the ads on the billboards be static to imitate real life? Or animated, as a continuation of the physical to digital transition/balance? [via PC World]

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Thursday, December 10, 2009
  Physical Manifestation of Digital Media
Lately, I've noticed that major digital media personalities and brands have started to migrate to traditional media. CollegeHumor went from digital content to two tv shows (1&2), Yelp distributes stickers to relevant businesses, etc. Therefore, it's no surprise that Google, in an attempt to (1) take over the world, and (2) gain more audience (to gain more advertisers), has leaked its digital personality into traditional media, with an integrated, cross-platform twist:

Google's Favorite Places is a hybrid of traditional (stickers) and digital (mobile + QR codes), which brings a whole new aspect to the game (and reminds me of this shirt). Expect to see more migrations and hybrids from advertisers thirsty for audience and innovation.

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Tuesday, October 27, 2009
  Feed Me!
One of digital media's biggest keypoints is the aggregation and distribution of content. Until recently, in order to get information online, users had to go to specific websites and browse around for new information.

Even though I've only been utilizing this feature for about 4 months, I am a huge advocate of RSS feeds. Basically, it saves you time, energy and patience by bringing web updates to you.

*At 3:20, the narrator says, "It's addictive, so be careful."

I'll say... My Google Reader subscribes to 68 different feeds... (and that's after narrowing it down).

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Saturday, August 15, 2009
  How Far Will They Go?
Last year, Google pulled a few April Fools Jokes on the interactive community:

Google Adsense for Conversations (via TechChrunch):

"Now, in just a few simple steps, you can begin displaying ads that are relevant
to the topics you’re discussing — in an unobtrusive screen above your head.

Anyone taking part in the conversation can hit the ad with their hand to
immediately take advantage of the product or service being offered. With our
new Teleportation Technology(TM), you’ll be transported directly to the site
where the service is available, or have the product appear instantaneously
in your hands.

How do I add Google ads to my conversations?
Once you sign up, we’ll send you an adjustable screen and special AdSense headgear to attach it."

Truth is, though, a concept like this may not be that far off. Advertisers have already found a way to sponsor graudation speeches. Advertising in conversations doesn't seem so foreign, huh?

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Monday, August 3, 2009
  Google + Advertising
Going along with Ricky Van Veen's theory on the future of media, here is an example of a digital company using traditional media to launch an advertising campaign.

Google launches billboards to push its new business software via:

This comes after they launched TV spots to promoted Google Chrome back in May:

Also, want to see spoof ads? Go here.

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
July 2009 / August 2009 / September 2009 / October 2009 / November 2009 / December 2009 / January 2010 / February 2010 / March 2010 /

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