Big Adventures
Sunday, March 14, 2010
World's Largest Sign Post
Mobile meets Interactive meets Out of Home meets Innovation meets Genius.
The World's Biggest Signpost from adghost on Vimeo.
Mobile meets Interactive meets Out of Home meets Innovation meets Genius.
Labels: Advertising, Digital, Innovation, Mobile, Nokia, OOH
¶ 9:14 AM 1 Comments
Monday, February 15, 2010
Google Billboards
Google is going to start selling billboard ad space in its street views portion of Google Maps.
I'm curious... since Google typically specializes in animated internet ads, will the ads on the billboards be static to imitate real life? Or animated, as a continuation of the physical to digital transition/balance? [via PC World]
I'm curious... since Google typically specializes in animated internet ads, will the ads on the billboards be static to imitate real life? Or animated, as a continuation of the physical to digital transition/balance? [via PC World]
Labels: Billboards, Digital, Google, OOH
¶ 10:40 AM 0 Comments
Monday, February 1, 2010
Social Suicide
"My internet life is dying, my real life is starting."
The Web 2.0 Suicide Machine essentially deletes any Social Media presence you may have. Not only does it sign you out of and change the password to social networks, it also deletes, one by one, all of your connections, claiming to "improve your relationships" and "get rid of stalkers."
Labels: Digital, Social Media
¶ 9:10 PM 1 Comments
Thursday, August 6, 2009
CollegeHumor - The Little Site that Could
I normally opt for Metro over AMNY, but I walked up a different side of the subway stairs this morning, and happened to be closer to the AMNY.
One of the main articles was about the changing face of New York media, and people who have gotten it right:
One of the main articles was about the changing face of New York media, and people who have gotten it right:
"Officials pointed to CollegeHumor.com as a success sotry others could emulate."When we started... CollegeHumor was primarily a site featuring all fo the best user-generated content from around the Web," said Josh Abramson, company co-founder. "Since YouTube became popular, it is incredibly difficult to sustain a business around user-generated content."Now, the site produces more original content."
Labels: CollegeHumor, Digital
¶ 1:54 PM 0 Comments
Wednesday, August 5, 2009
Consumers Digesting Media
Hmmm, so what does that mean for us? In my opinion, either:
1) Since branded digital efforts are difficult to trace, their media may have been free, but not free of ads.
2) "Room for growth"
3) Consumers are willing to pay more for something as long as we don't get in the way.
"U.S. consumers last year for the first time spent more time with media that they paid for than with advertising-supported media, according to the annual Communications Industry Forecast." - AdWeek
1) Since branded digital efforts are difficult to trace, their media may have been free, but not free of ads.
2) "Room for growth"
3) Consumers are willing to pay more for something as long as we don't get in the way.
Labels: Digital, Social Media
¶ 3:35 PM 0 Comments
Monday, August 3, 2009
Google + Advertising
Going along with Ricky Van Veen's theory on the future of media, here is an example of a digital company using traditional media to launch an advertising campaign.
Google launches billboards to push its new business software via:
This comes after they launched TV spots to promoted Google Chrome back in May:
Also, want to see spoof ads? Go here.
Google launches billboards to push its new business software via:
This comes after they launched TV spots to promoted Google Chrome back in May:Also, want to see spoof ads? Go here.
Labels: Digital, Google, New Media, Ricky Van Veen, Traditional Media
¶ 9:59 PM 0 Comments
