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Friday, February 5, 2010
  Crystal Ball Panel: What's Next in 2010
This week is Social Media Week in New York, San Francisco, Toronto, Sao Paulo, London and Berlin, and I was asked to guest blog for...

What’s Next: Social Media in 2010
Panel at the Roger Smith Hotel, NYC

Panelists: BL Ochman, Howard Greenstein, David Berkowitz, Brian Simpson.



What expectations, measurements and results do we plan on seeing in 2010? There is a lot of buzz surrounding the way Social Media will shape the business and communication landscape. Addressing these speculations, the panel outlined expectations, measurements and results we can hope to see in 2010.

Expectations: "Big companies need to take it seriously."



  • As explained above, one reason why big companies don't engage in Social Media is because they are scared.

  • In 2010, the panel unanimously agreed that many more big businesses will realize how valuable of a communication tool Social Media can be. Not only is it challenging, interesting and fun, "but it has the potential to be very lucrative.

  • Every client wants long-term strategies, and the panel predicts that in order to achieve this, clients will begin investing 5-7 figures into social media campaigns.

  • Less about what we do, and more about the reason they talk. A good business practice uses social media as means for proliferation, not an improvement to the service/product. It's easy to get carried away, but a successful business model has a truly quality offering, while providing the means with which to share the experience it provides. Social media allows others to talk about how great business-x is.


  • Measurement: "Social Media should come at the beginning."

    Results: "Social Media should come at the beginning."

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    Media, advertising, and pop culture.

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    Name: Rebecca Weiser
    Location: Texas
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