The panel of strong, successful women featured those who, after spending time with traditional and realizing that digital is the future, have found their niche in the digital space. Their entrepreneurial spirits and experience provided insight into the two biggest issues addressed: "Why go social?" and "What is the right way to do it?"
Why: “Bloggers just get it.”
One issue addressed was that of the FCC's new restrictions on bloggers, essentially mandating that they issue full disclosure whenever gifted or paid to create content. The panel agreed that this is completely in line with the informal blogging code: be honest. Bloggers should give full disclosure regardless of the FCC, as they owe it to their readers. Have fun: Blogging should be a safe, fun space in which like-minded individuals can express themselves. Whenever a blogger posts about an item, readers can immediately click through and potentially be moved to purchase. This immediate response truly separates traditional from digital, allowing for faster and much more effective ROI.