As previously noted
, traditional media is trying to come up with innovative ways to slow and prevent its impending demise. This particular example is a nontraditional ad placement scanned from USA Today
). Aflac's duck is silhouetted in the Stocks page , with a call to action on the bottom. The featured microsite
features quasi-deceptive questions about health insurance, proving that "you don't know quack."
It's certainly a genius idea, though I'm not sure if too many people still check stock quotes in the paper. This also strikes me because it comes right after Aflac put its account in review
, and is looking for a new agency. Why make such a bold move and fire your agency when you have such big nontraditional on the horizon?
Labels: Aflac, Newspaper, Nontraditional Media