Big Adventures
Monday, January 4, 2010
  Brands Take On the Hollywood Walk of Fame
The Hollywood Walk of Fame, which is filled with starred tiles honoring celebrities for their show biz contribution, is opening the floor to sponsorship. Brands such as L'Oreal and Absolut Vodka have already purchased the iconic starred tiles for $1 Mil, with copy that reads "Friends of the Walk of Fame."

I find it odd that this museum, sponsored by the Chamber of Commerce, a Government Agency, is accepting money from outside advertisers. Although this is a genius, innovative media placement idea, it seems to be a slipper slope. If the Government can accept advertising from brands here, does this take away or effect their ability to make policy? What would stop them to opening other doors to sponsorship of other agencies?

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
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