One of digital media's biggest keypoints is the aggregation and distribution of content. Until recently, in order to get information online, users had to go to specific websites and browse around for new information.
Even though I've only been utilizing this feature for about 4 months, I am a huge advocate of RSS feeds. Basically, it saves you time, energy and patience by bringing web updates to you.
*At 3:20, the narrator says, "It's addictive, so be careful."
I'll say... My Google Reader subscribes to 68 different feeds... (and that's after narrowing it down).
Happy Birthday, DigiMed!
Today, October 27, is the 15th anniversary of the industry's first digital media / display campaign.
This ad for AT&T:
appeared on this site (Hotwired.com):
...And supposedly got a 78% Click Through Rate. That's incredible, considering nowadays we're lucky if we get a 1% Click Through Rate. We've come a long way since 1994... but in which direction? (viaAdAge)
The Danger of Celebrity Endorsements
Recently, Serena Williams got in trouble for an outburst during the US Open, in which she threatened a judge. Word on the blogosphere was that this put her in an unfortunate position, possibly costing her some money in withdrawn celebrity endorsements.
While sports-related products may be weary, Tampax saw her anger as an opportunity:
Looks like she fared better than Michael Phelps, who recently got picked up again after being dropped for the whole pot-smoking fiasco. Apparently, as far as public image goes, being angry is better than being lazy.
Will You Marry Me?
People are always trying to find interesting ways to propose. Although mostly clever and succesfsul, this has lead to a lot of public marriage announcements that have gone horribly, horribly wrong.
In the following cases, these clever guys used advertising, through media both old and new, to publicly pop the quesiton:
Chicagoan Eric Anderson proposed to girlfriend with bus-stop ad [via AdFreak]
Fred Ehrhart used online banner ads to propose to his girlfriend, and asks tweeters to tweet-encourage her to #sayyesd [via AdFreak]