Big Adventures
Tuesday, October 27, 2009
  Feed Me!
One of digital media's biggest keypoints is the aggregation and distribution of content. Until recently, in order to get information online, users had to go to specific websites and browse around for new information.

Even though I've only been utilizing this feature for about 4 months, I am a huge advocate of RSS feeds. Basically, it saves you time, energy and patience by bringing web updates to you.



*At 3:20, the narrator says, "It's addictive, so be careful."

I'll say... My Google Reader subscribes to 68 different feeds... (and that's after narrowing it down).

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  Happy Birthday, DigiMed!
Today, October 27, is the 15th anniversary of the industry's first digital media / display campaign.

This ad for AT&T:



appeared on this site (Hotwired.com):


...And supposedly got a 78% Click Through Rate. That's incredible, considering nowadays we're lucky if we get a 1% Click Through Rate. We've come a long way since 1994... but in which direction? (via AdAge)

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Tuesday, October 13, 2009
  The Danger of Celebrity Endorsements
Recently, Serena Williams got in trouble for an outburst during the US Open, in which she threatened a judge. Word on the blogosphere was that this put her in an unfortunate position, possibly costing her some money in withdrawn celebrity endorsements.

While sports-related products may be weary, Tampax saw her anger as an opportunity:


Looks like she fared better than Michael Phelps, who recently got picked up again after being dropped for the whole pot-smoking fiasco. Apparently, as far as public image goes, being angry is better than being lazy.

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Friday, October 9, 2009
  Will You Marry Me?
People are always trying to find interesting ways to propose. Although mostly clever and succesfsul, this has lead to a lot of public marriage announcements that have gone horribly, horribly wrong.

In the following cases, these clever guys used advertising, through media both old and new, to publicly pop the quesiton:

Chicagoan Eric Anderson proposed to girlfriend with bus-stop ad [via AdFreak]


Fred Ehrhart used online banner ads to propose to his girlfriend, and asks tweeters to tweet-encourage her to #sayyesd [via AdFreak]

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Thursday, October 8, 2009
  PayPal Expansion
This is the world our children will live in:



Can you imagine saying "In my day, we used to carry around dollars and coins?" Or how intense credit fraud would have to be to keep up?

Exciting/scary.

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Monday, October 5, 2009
  Social Media Revolution
Interesting stats on social media and web 2.0



40 million people have been Rick Rolled? I know I have been at least 5 times... Crazy that something which started only about 1.5 years ago in a 4chan chat room has affected so many people.

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Friday, October 2, 2009
  NYC "Graffiti"
Here is another example of CultureJammers trying to make a statement about how advertising is cluttering the environment:

The ironic part? There's a shameless self-promotion piece at the end of the video, urging viewers to check out their site. Can't get away from us - advertising is vital.

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Thursday, October 1, 2009
  Is There an App for That?
"Ad speak."

We've all encountered it. Not all of it is necessarily easy to understand, so this should keep you entertained:


Get this and three more, courtesy of Zach Golden. Also, feel free to go for the slightly less classy WalMart Bingo.

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
Location: Texas
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