Happy Birthday, DigiMed!
Today, October 27, is the 15th anniversary of the industry's first digital media / display campaign.
This ad for AT&T:
appeared on this site (Hotwired.com):
...And supposedly got a 78% Click Through Rate. That's incredible, considering nowadays we're lucky if we get a 1% Click Through Rate. We've come a long way since 1994... but in which direction? (via AdAge
Labels: Anniversary, Digital Media