Big Adventures
Tuesday, October 27, 2009
  Happy Birthday, DigiMed!
Today, October 27, is the 15th anniversary of the industry's first digital media / display campaign.

This ad for AT&T:



appeared on this site (Hotwired.com):


...And supposedly got a 78% Click Through Rate. That's incredible, considering nowadays we're lucky if we get a 1% Click Through Rate. We've come a long way since 1994... but in which direction? (via AdAge)

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Media, advertising, and pop culture.

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Name: Rebecca Weiser
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