Yalla Chevreh, Ballagan!

Jewlicious:
"Produced by McCann Erickson, it has divided the nation as some are horrified by the use of the Separation Barrier as a prop in a light-hearted cell phone company commercial, while others see it as a harmless and humorous riff on an otherwise difficult issue – something Israelis are particularly well known for. Me? I think it’s cute but I am sure someone is going to jump down my throat and call me heartless. Or something."

The ad ends with, "What do we all want in the end? To have a little bit of fun..."

It's very telling of the Israeli / Sabra condition. Even though uncertainty and danger hail from all directions, suck it up, and make the best of it.

Labels: Advertising, Israel

  ¶ 6:37 AM