Wednesday, July 22, 2009
The Ultimate Moral Dilemma
The advertising industry is seen as one of the most morally objectionable professions in the world... with good reason. Liquor advertising, hyper-consumerism, deception and lead way to America distrusting the practitioners.
Which leads me to my main goal in life: to reconcile the moral differences I have with big business.
The biggest question I've faced deals with clientele. Can I refuse to work on a client? Do I even have a say in the matter? What if it costs me my job? Is there any kind of client I absolutely could not work for? Should I even apply to an agency that works with questionable clients? etc etc.
I think this video outlines every adman/adwoman's dilemma nicely:
Which leads me to my main goal in life: to reconcile the moral differences I have with big business.
The biggest question I've faced deals with clientele. Can I refuse to work on a client? Do I even have a say in the matter? What if it costs me my job? Is there any kind of client I absolutely could not work for? Should I even apply to an agency that works with questionable clients? etc etc.
I think this video outlines every adman/adwoman's dilemma nicely:
Labels: Advertising, morals
¶ 7:25 PM
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