Monday, July 27, 2009
Mad Men Yourself
A lot of digital promotion nowadays has a user-generated online component. For instance, Elf Yourself from OfficeMax, Jib Jab sendables promoting different events, etc.
As such, Mad Men has been promoting its new season with a fun little "Mad Men Yourself" microsite. Even though I'm an ad junkie, I've only watched 1 episode of this show, as well as only 1 episode of Trust Me, which has been canceled. Still, I generally appreciate all things Madison Avenue.
What was interesting about this application is that it seemed to promote smoking... several times in the "choose your outfit/accessories/etc" realm, there were cigarettes and other smoking related options from which to choose. Granted, it was the 50's, and smoking was an integral part of the working world (especially advertising). Still, it gives the slight intonation of promoting that life choice.
Regardless, I think it's pretty accurate.
As such, Mad Men has been promoting its new season with a fun little "Mad Men Yourself" microsite. Even though I'm an ad junkie, I've only watched 1 episode of this show, as well as only 1 episode of Trust Me, which has been canceled. Still, I generally appreciate all things Madison Avenue.
What was interesting about this application is that it seemed to promote smoking... several times in the "choose your outfit/accessories/etc" realm, there were cigarettes and other smoking related options from which to choose. Granted, it was the 50's, and smoking was an integral part of the working world (especially advertising). Still, it gives the slight intonation of promoting that life choice.
Regardless, I think it's pretty accurate.
Labels: Advertising, Mad Men
¶ 7:52 PM
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