Friday, July 31, 2009
I Love You, Jake Minor!
In Los Angeles's Alexander Hamilton High School, Valedictorian Kenya Mejia ended her graduation speech with, "I cannot let this opportunity just pass by... I love you, Jake Minor!"
That's cute and everything, but apparently it was a guerrilla marketing effort by the folks promoting the new movie, "I Love You Beth Cooper." After her speech, Mejia cashed in a check for $1,800
What's genius about this "media placement" is not that it reached the several hundred kids sitting in the audience. It's that the trade publications, word of motuh, and viral video scene all picked up on it and spread it out. Good job.
That's cute and everything, but apparently it was a guerrilla marketing effort by the folks promoting the new movie, "I Love You Beth Cooper." After her speech, Mejia cashed in a check for $1,800
What's genius about this "media placement" is not that it reached the several hundred kids sitting in the audience. It's that the trade publications, word of motuh, and viral video scene all picked up on it and spread it out. Good job.
Labels: Guerilla
¶ 10:37 AM
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