Axe For Women Until I started working at Mindshare, who handles all the Media for Axe, I loathed the cologne... as a scent, as a brand, as a mindset, etc. It physically and professionally hurts to see a product stoop so low as to try to use the basic sex appeal to sell their products. It's cheap.

Even though I don't work on the Unilever / Axe account, I've really come to appreciate the brand's sharp, witty satire during my time here (see World's Dirtiest Film and The Fixer Show).

But what would happen if the philosophy was reversed? Axe for women:

Labels: Advertising, Axe, Comedy

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